Pierce
Lamb

VISO Trust is a cyber security startup delivering a third party risk management system.

At VISO I:

• - Introduced ML to VISO Trust -- Finetuned models in my off time that ended up in production and increased predictive accuracy by 45%
• - Built a custom ML Pipeline that reduced ML experiment time from months to days
• - Built a custom workflow orchestration tool that greatly reduced technical debt, reduced time spent bug squashing and enabled replayability.
• - Became a leader on my team -- by 6 months I was regularly mentoring co-workers, running bootcamps, assisting in product & marketing strategy and more. Written all of my tickets and many co-worker tickets for nearly 6 months.

Flickerbox is a marketing agency owning and contributing to several customer websites built on Drupal and Wordpress.

At Flickerbox I:

• - Migrated a large Drupal 7 site to Drupal 8 and Drupal 9
• - Built a fully integrated Drupal 9 site for a company previously lacking a CMS. Led the CMS integration strategy.
• - Led the integration of responsive image styles, lazy loading and image compression on a large Drupal 9 site. In one case, reduced page size from 160mb to 20mb.
• - Built Drupal features and fixed bugs across a variety of client sites

TIBCO is an enterprise software company with a diverse array of products. TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud.

At TIBCO I:

• - Created the open source Drupal Module Personalized Paragraphs
• - Solely led and developed a personalization integration for TIBCO's homepage which displayed personalized experiences across 20+ segments and was seen by thousands of people daily
• - Personalization was responsible for a Marketing Qualified Lead that resulted in a $3.6 million deal
• - Built Smart Content integrations for Marketo, Demandbase and Lattice Pixel. Used daily on the homepage
• - Created a module for turning Drupal exposed filters into custom, seo-friendly URLs. Used by thousands of people daily and accounted for boosts in SEO value
• - Built a platform for creating 'microsites' within the site that seamlessly integrated with Drupal. These microsites were used across all product pages and used by thousands daily.
• - Built a custom, native experience for careers on the site, replacing an old iframe-based experience
• - Integrated a new platform for video that shaved five seconds of load time off of the homepage.
• - Re-worked the way javascript was attached to the site making files only load where they were necessary. Removed over 4,000 lines of unused javascript from the homepage, for example.
• - Weekly custom module development and bug fixing in Drupal and Wordpress

SnappyData is an in-memory database vendor who differentiated based on having a deep integration with the popular analytics framework Apache Spark. SnappyData was created by the founders of GemStone/GemFire (mentioned below) and spun out of Pivotal with funding from GE, Pivotal and Paul Maritz.

At SnappyData I:

• - Developed and executed the marketing strategy for a small startup with a small budget in the 40 billion dollar big data industry.
• - Based on SEO research, developed a messaging plan around the phrase “Spark Database,” with about 800 searches/month at the time.
• - Designed and built our initial landing page and our full fledged website; ranked on the first page of “Spark Database” within 4 months.
• - Implemented a marketing content strategy based on internal emails. These blogs ended up being the single biggest contributor to website traffic. The best one directed 12,000 people to the site in a single day.
• - Built an internal apache mailing list scraping tool called “SnappyForce” on weekends. This tool collected name, email, linkedin, github, twitter and email content on a daily basis for any apache mailing list (focused on Spark/Hadoop). Also surfaced emails with keywords.
• - Within a year we had 5,000 solid prospects from SnappyForce that we knew were using Spark and in some cases, in a large-scale, mission-critical way. As of Sept 2018, 10,000. This scraping cost $0.
• - Designed and built a Cloud deployment tool on SnappyData's website.
• - Created a way to gather prospects from relevant conferences without actually attending them. The cost of this effort was only the cost of an email enrichment tool like Clearbit (~$200/mo).
• - Implemented and ran SnappyData’s inside sales strategy which involved recurring emails to prospects, managing calls with prospects, moving them to leads and doing lead management.
• - Wrote Product Marketing content for the blog, e.g.: Father's Database, Spark 2.0
• - Created/Edited Product Marketing Screencasts, e.g.: Deploy on AWS in a couple clicks, Approximate Query Processing, Scala/Spark Programming Quickstart
• - StackOverflow posts aimed at helping the community, but also driving traffic back to our site, e.g.: Spark Database Ecosystem
• - Was the first line of technical support on our site’s real-time chat (Drift) and our community Slack chat.
• - Organized email blasts, webinars, meetups, conferences, public relations, social media, was the final editor on all blogs and wrote some blogs.

Third party quotes about me during my time at SnappyData:

• “you are like the best Customer Advocate ever”
• “you are one of the main reasons I am willing to do to the POC … you understand customer service and the value of sales my friend”
• “I am so happy to see the development as the design. I have to admit you have been the fastest and by far the best developer I have worked with.”

Portland Paella Project was a full service Spanish catering company I started with my Wife in August 2016. Portland Paella Project was profitable in less than a year and quickly became a popular option for weddings, corporate dinners and more. After about a year we found it too difficult having full time jobs along with a catering side business and sold the assets to a competitor.

At Portland Paella Project I:

• - Designed and developed our blog, website & social media according to good SEO principles
• - Within 3 months the website was ranked on page 1 of key catering search queries
• - Generated 150 requests for business in 1 year
• - $0 spent on marketing
• - Built an internal checkout system for generating orders
• - Thirty 5 star reviews

ScaleOut Software was an early competitor in the In-Memory Data Grid industry and rose to prominence particularly in the .NET world. During the time I worked there, ScaleOut was introducing a nascent concept to the world called "Operational Intelligence" or continuously performing low-latency computations on live data.

At ScaleOut I:

• - Initiated a company blog that became a top 5 referrer to the site
• - Initiated a StackOverflow content strategy that created the best referral traffic the site had
• - Lead the creation of a completely new website
• - Managed a video project that to date has generated over 100k views
• - Created a social media presence and collected about 350 quality followers
• - Designed/developed ScaleOut's first modern, responsive landing pages which generated more downloads than the site
• - Redesigned and developed site pages for the existing site that reduced the bounce rate 15%
• - Integrated new ways for customers to input contact info to learn more. ~50 new prospects in 6 months
• - Architected a custom data pipeline for analyzing web logs

Spanning over 50 major cities worldwide, BarBird delivers bar & restaurant deals directly to consumers via its web & mobile apps. At the same time, it tracks the social media accounts (Twitter, Facebook, Foursquare, Google Places, etc.) and delivers analytics to over 70,000 venues.

At BarBird I:

• - Set & executed the strategy/vision for business
• - Was the product manager for web iPhone and Android apps
• - Wrote front-end code for the web app
• - Raised seed funding and got BarBird into Startup-Chile
• - Negotiated deals with distributors & potential acquirers
• - Ran inside and field sales

Once acquired by VMware, GemStone was given a healthy marketing budget. I wrote a brief on turning GemFire, GemStone's in-memory data grid, into what would be called a Managed Service today and presented to VMware/SpringSource leaders. This was a bit too forward thinking for them and I found it difficult to make things happen in this new structure. I didn't stay long and instead founded my own company (above).

GemStone pioneered the first enterprise-level in-memory data grid system. GemStone was acquired by VMware in May 2010 and has been integrated into their Pivotal business. I began there as an intern and was offered a full time position 3 months later.

At GemStone I:

• - Designed and managed the creation of GemStone's new website & branding strategy
• - Created a social media presence for GemStone around video media
• - Generated new leads in Gaming & Web
• - Developed marketing strategy for new product, SQLFabric
• - Trained VMware employees on GemFire
• - Prepared GemFire webpages on WMware & SpringSource sites